UPDATED: More than a third
of the film's opening-weekend audience was over the age of 50, despite a
star turn from 33-year-old actor Chris Pine.
The fate of Paramount's marquee spy franchise has been thrown into question following the soft debut of
Jack Ryan: Shadow Recruit at the North American box office, where the action thriller failed to connect with younger audiences unfamiliar with author
Tom Clancy's iconic character.
Director
Kenneth Branagh's reboot, starring 33-year-old actor
Chris Pine
and in a bid to relaunch the series, opened to a soft $18 million over
the long Martin Luther King Jr. weekend. More than a third of the
audience was over the age of 50, while only 15 percent was under 25,
according to exit-polling service CinemaScore. All told, 63 percent of
the audience was over the age of 35.
Movies fueled largely by older adults can certainly transform into box office hits -- consider
Gravity or
Taken, although they feature older actors in the lead roles -- but the
Jack Ryan franchise has always been an all-audience play. And by casting Pine, the studio hoped to ignite interest among the younger set.
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Whether the studio and co-financing partner Skydance Productions decide to pursue another installment now largely rests on
Jack Ryan's
performance overseas, where it is off to a solid start, as well as its
ability to drum up continued interest among older adults in the U.S.,
sources tell
The Hollywood Reporter.
Adds Paramount vice chairman
Rob Moore: "The
affection for the franchise was definitely 50-plus. The young audience
didn't turn out for the opening weekend. The question now becomes, does a
younger audience now discover it, whether in theaters or on home
entertainment?"
Last year, Paramount's
Hansel and Gretel: Witch Hunters
topped out at a disappointing $55.7 million domestically, but earned
$170 million internationally for a global total of $225.7 million,
enough to pursue a sequel. In North America,
Jack Ryan may only hit
Hansel and Gretel numbers unless it has strong legs. Sunday's football championships didn't help the film, as older males were its core audience.